SOR Iberica SAU meets in Yecla (Murcia) a large group of customers to show their product range

Customers > SOR Iberica SAU meets in Yecla (Murcia) a large group of customers to show their product range
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The Finca Las Moratillas in Yecla (Murcia) has been the venue chosen by SOR Iberica to gather, on May 30, several of the most important reefer transport companies in Southeast Spain and show them the product range that the company manufactures in its plant in Alzira (Valencia). The entrepreneurs present at the event had the opportunity to “review the innovations and modifications applied to the entire range of SOR products.”

The customers present at the event, visited the exhibition of vehicles that, among other features, presented “directional systems of axles by cable or bar, axles with self-inflated systems, various types of dividing panels for multitemp, a unit with isothermal lifting platform instead of back doors, etc.

In short, it was possible to verify the level of detail that the first Spanish manufacturer of refrigerated vehicles printed to its vehicles: “The National Sales Manager of the company, Alejandro Pérez, assured after the meeting with the transporters that “the most important part of the event was the level of response from the guests, on which we are satisfied and deeply grateful. Also ratify the importance that the Spanish fleets give to the made to measure units. Point in which SOR is the undisputed leader”, he underlined.

In addition to the personalization capacity of their reefers, what fleets most appreciate of SOR vehicles is “the quality / price ratio, their high residual value, the insulation coefficient and the ratio between tare / load capacity”. Its CEO, José Górriz, thanked all attendees for “their presence and confidence in SOR vehicles.”


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