R&D at SOR IBÉRICA SA. What are the latest innovations SOR launched to the market?
- Flexibility and understanding
- SOR IBÉRICA SA has the best tare weight-service life combination.
Innovating is the first step in the race to success. At SOR IBÉRICA innovating is a synonym of designing each vehicle questioning whether the result is the best solution for the problem of that particular client.
This allows constant learning and immediate implementation of improvements, although sometimes we forget to report them to the market.
In fact, if you compare a current SOR vehicle with one from two years ago, they are not much similar… even if they look the same externally. Our main feature is that we are continuously incorporating improvements -mostly structural- to the vehicle.
In addition, we look for vehicles with the best tare weight of the market and a service life superior to the average of the sector. With that goal, we cannot sit still. We have to innovate.
It is also important to highlight that we customise each vehicle. Therefore, beyond incorporating new features, what we do with each client is we offer the best solution to their transportation issues.
With customisation, we always take it to the next level. A decrease in tare weight that allows to increase the payload, saving time in loading and unloading, that extra point that makes the difference.
Con esta personalización siempre aportamos un algo más. Una disminución de tara que permite incrementar la carga útil, una reducción de tiempos en la operación de carga y descarga en definitiva, ese punto extra que marca la diferencia.
Julio Ibiza R&D Manager
